Resume
Work
Experience
2024 - Present
Marketing Manager
As the Marketing Manager at Rymco USA, I lead the development and execution of strategic marketing initiatives across our industrial product lines, including PVC, strut, and electrical conduit. I oversee brand positioning, product launches, trade show planning (NECA, NEMRA), and digital campaigns to drive growth and visibility. My focus is on building a strong market presence through creative direction, customer engagement, and data-driven decision-making.
2020-2024
Brand / Social Media Manager
I led the development and execution of social media strategies to drive brand awareness, engagement, and business growth. I created and curated high-performing content, managed multi-platform campaigns, and fostered strong online communities. I tracked performance metrics, generated data-driven insights, and optimized strategies accordingly. I also collaborated with cross-functional teams, managed content calendars, and stayed ahead of industry trends to introduce innovative ideas. My role combined creative direction, analytics, copywriting, and digital branding.
2019-2020
Social Media/ Production Assistant
At Happy Monday, I worked in both digital marketing and production support roles, contributing to campaign execution, content strategy, and creative operations for major entertainment and music industry clients, including projects associated with Spotify. As a Production Assistant, I supported the coordination of photoshoots, video productions, content scheduling, talent logistics, and on-site production activities to ensure smooth execution of creative campaigns and media projects. In addition, I assisted with digital marketing initiatives, social media campaigns, and content distribution for album and artist releases involving globally recognized artists such as Burna Boy, J Balvin, Bad Bunny, Justin Bieber, and Harry Styles. I collaborated closely with creative teams, designers, and platform partners to help deliver engaging campaigns that increased audience engagement, digital reach, and overall brand visibility through strategic content planning and execution.
2016-2019
Brand / Operation Manager
As the Brand Manager at Stefano Laviano, I was responsible for developing and executing brand strategies that strengthened the company’s market presence and customer engagement across digital and retail platforms. I managed marketing campaigns, social media content, influencer collaborations, and product launches while ensuring all branding remained visually cohesive and aligned with the company’s luxury fashion identity. I worked closely with creative teams, photographers, and event coordinators to produce campaigns, photoshoots, and promotional materials that elevated brand awareness and customer experience. In addition, I oversaw digital marketing initiatives including paid social advertising, website content optimization, and audience targeting strategies, while analyzing campaign performance and market trends to improve engagement, visibility, and overall brand growth.
Education
2007-2012
Florida Atlantic University | Bachelor's Degree
Skills
& Expertise
Skills & Expertise
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Social Media Strategy & Execution
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Brand Management & Development
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Trade Show Planning & Execution (NECA, NEMRA)
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Content Creation & Copywriting
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Real-Time Content Capture & Editing
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Video Editing (YouTube, Reels, Shorts)
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Community Engagement & Audience Growth
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Cross-Platform Campaign Management
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Social Media Analytics & Performance Reporting
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Budget Management & Resource Allocation
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Creative Direction & Visual Branding
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Team Leadership & Coaching
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Product Catalog Development
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Product & Packaging Design
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Email Marketing & CRM Integration
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Digital Advertising (Google Ads, Meta Ads)
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SEO Optimization & Keyword Strategy
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Marketing Material Design (Flyers, Brochures, Booth Graphics)
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Platform Expertise: Canva, Mailchimp, Shopify, Datamyne, Specpoint
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Trend Forecasting & Innovation in Marketing
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Multi-Channel Brand Activation