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International Florida Boys
Date
January 2019
Project type
Clothing/ Lifestyle brand
International Florida Boyz
Co-Creator | Brand Identity & Creative Direction
International Florida Boyz is a lifestyle brand born from the heart of Florida, built to represent those who are Florida grown with international ambition and impact. The brand blends bold Southern culture with a global mindset — honoring roots while reaching far beyond borders. From streetwear to music to digital storytelling, International Florida Boyz embodies the hustle, pride, and global reach of a new generation raised in Florida but built for the world.
As a co-creator, I led the development of the brand’s visual identity, tone, and market positioning — ensuring every design, logo, and piece of content reflects both the raw energy of Florida and the ambition to go worldwide.
