CAA USA Youtube Thumbnail

As the lead designer for CAA USA's YouTube channel, I was responsible for crafting high-click-through-rate (CTR) thumbnails that captured the essence of our high-performance firearm accessory videos. My process involved strategic collaboration with the marketing team to identify key video hooks, designing bold and brand-consistent graphics with compelling text overlays, and utilizing A/B testing to refine our approach, which significantly boosted viewer engagement and channel growth.